Free tools
Free SEO and GEO tools for AI-ready websites.
Simple, free tools that help search engines and AI assistants understand your website and your brand. They run in your browser and need no sign-up.
Tools
- Free toolllms.txt generatorCreate a correctly formatted llms.txt file that summarizes your site for AI systems.
- Free toolOrganization schema generatorBuild Organization JSON-LD with sameAs profiles so search engines and AI recognize your brand.
- Free resourceGEO and SEO diagramsEmbeddable diagrams that explain AI answers, GEO measurement and authority building.
- Free downloadAI Visibility Checklist23 checks to get your brand found, understood and cited by AI assistants. Two-page PDF.
Open resources on GitHub: awesome-geo, a curated list of GEO resources, and geo-prompt-templates, prompt templates for measuring your visibility in AI answers.
New to AI search? Start with our guide What is Generative Engine Optimization?
Where to start
AI assistants such as ChatGPT, Gemini and Perplexity decide which brands to mention based on what they can read about you, how consistently it is described and which sources confirm it. These tools cover the groundwork you can do yourself in an afternoon.
- Confirm who you are. Use the Organization schema generator to publish your official name, logo, description and social profiles as JSON-LD on your homepage. It is the clearest signal you can give search engines about your brand as an entity.
- Point AI systems to your best pages. Use the llms.txt generator to list the pages that explain your business. It is an emerging proposal rather than a standard, so treat it as a quick extra, not a strategy.
- Check the rest. Work through the AI Visibility Checklist to review crawler access, entity consistency, citable content and the third-party sources AI relies on.
- Explain it to your team. Use the GEO diagrams in internal decks or articles; they are free to embed with a credit.
FAQ
Frequently asked questions
Are these tools really free?
Yes. They run entirely in your browser, need no account and do not store what you type. You can use them as often as you like.
Will these tools get my brand cited by ChatGPT or Google AI Overviews?
No single file guarantees citations. Structured data and a clear llms.txt make your site easier to understand, but AI answers also depend on your content and on what trusted third-party sources say about you.
Where do I add the code these tools generate?
Organization JSON-LD goes in the head of your homepage, inside a script tag of type application/ld+json. The llms.txt file goes in the root of your domain, so it is available at yourdomain.com/llms.txt.
Free download
The AI Visibility Checklist
23 checks to see how ready your website and brand are to be found, understood and cited by ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews. Two pages, PDF.
Next step
Get your free SEO and AI visibility audit
Share your website and we will send you a digital report on your search performance and how AI assistants describe your brand, with your top priorities, within 3 business days.
Delivered within 3 business days · Digital report (PDF) · No obligation