Organic Growth
SEO that compounds.
Technical SEO, intent-led content and international SEO that grow qualified organic revenue, quarter after quarter.
Explore organic growth and technical SEOThe SEO & GEO agency for premium brands Search changed.
We already did.
Aurum Digital is a boutique SEO agency and GEO agency. We make premium brands visible in Google and in the AI answers buyers now trust: ChatGPT, Gemini, Perplexity, Claude and AI Overviews.
Delivered within 3 business days · Digital report (PDF) · No obligation
Services
Your next client asks AI before they ask Google.
So we run SEO, link building and GEO as one search strategy, and every discipline compounds the others.
Link Building
Link building, earned on merit.
Digital PR and editorial outreach that earn coverage from publications with real audiences. No link farms. No PBNs.
Explore link building and digital PRLLM Awareness
Be the answer AI recommends.
Generative Engine Optimization that gets your brand mentioned, described accurately and cited by ChatGPT, Gemini, Perplexity, Claude and AI Overviews.
Explore GEO and LLM visibilityOur edge
Built for what search is becoming.
We study how search engines and language models change every month, and build it into your strategy before your competitors notice.
- 01
One plan for Google and AI answers
Technical SEO, digital PR and GEO are planned against a single map of topics, entities and sources, so every piece of work counts twice: in rankings and in the answers AI assistants give.
- 02
Measured where buyers now decide
Beyond rankings and traffic, we track how often ChatGPT, Gemini, Perplexity, Claude and AI Overviews mention and cite you for the questions your buyers ask, and report it next to pipeline and revenue.
- 03
Senior people on your account
The strategists you meet are the ones doing the work. We keep a limited roster by design, so you get direct access instead of a hand-off to junior staff.
- 04
Research-led, every month
We test how AI systems choose their sources and publish what we learn in our guides and on the Be the Answer podcast. What works goes into your roadmap first.
Approach
Four steps. One plan.
- 01
Audit
Technical, authority and AI-visibility audit. A clear baseline and a quantified view of each opportunity.
- 02
Strategy
A quarterly roadmap with priorities, deliverables and KPIs tied to pipeline and revenue.
- 03
Execution
Senior specialists in technical SEO, content, digital PR and GEO working from one plan.
- 04
Reporting
Monthly reporting on what shipped, what moved the numbers and what comes next.
Who we serve
Built for considered, high-value purchases.
We do our best work where a single client is worth a great deal and buyers research carefully before they commit, across search engines and AI assistants alike.
B2B SaaS & technology
Pipeline from high-intent, bottom-of-funnel queries and AI shortlists.
Financial services & fintech
Trust signals, E-E-A-T and compliance-aware content in YMYL categories.
Premium ecommerce & DTC
Category and product visibility that protects margin from paid acquisition.
Travel & hospitality
International and multilingual SEO for destinations, stays and travel services.
Professional services
Authority for legal, consulting and advisory firms where reputation decides.
Funded scale-ups
Search foundations built right before growth makes them expensive to fix.
Why Aurum
A boutique SEO agency, compared honestly.
| Typical large agency | Aurum Digital | |
|---|---|---|
| Who runs your account | Senior team in the pitch, junior team after | The senior strategists you meet, every month |
| SEO and AI search | Separate teams, separate reports | One plan across SEO, link building and GEO |
| Link acquisition | Volume targets, often bought placements | Editorial links earned through digital PR |
| Reporting | Rankings and traffic | Pipeline, revenue and Share of Model |
| Client roster | Hundreds of accounts | A limited number, by design |
Free audit
What your free audit includes
Send us your website, URL or brand. Within 3 business days you receive a digital report (PDF) on your SEO, your visibility in AI answers, or both. If you want, we walk you through it on a 30-minute call.
Technical health
Crawlability, indexing, site structure, Core Web Vitals and the issues most likely to hold back your rankings.
Search visibility
Where you rank for the searches that matter to your business, and which competitors take those positions.
AI visibility
How ChatGPT, Gemini, Perplexity and Google AI Overviews describe your brand, whether they recommend you, and which sources they cite.
Top priorities
The five to ten opportunities with the biggest expected impact, ranked by effort, so you know exactly where to start.
Delivered within 3 business days · Digital report (PDF) · No obligation
Free tools
Start improving your AI visibility today.
- Free toolllms.txt generatorCreate a correctly formatted llms.txt file that summarizes your site for AI systems.
- Free toolOrganization schema generatorBuild Organization JSON-LD with sameAs profiles so search engines and AI recognize your brand.
- Free resourceGEO and SEO diagramsEmbeddable diagrams that explain how AI answers are built and how GEO is measured.
- Free downloadAI Visibility Checklist23 checks to get your brand found, understood and cited by AI assistants.
Insights
Learn how AI search works, from the people doing the work.
Practical guides, a weekly podcast with full transcripts and a glossary of the terms behind SEO and Generative Engine Optimization.
What is the difference between SEO and GEO?
SEO (search engine optimization) improves how your website ranks in search engines such as Google. GEO (Generative Engine Optimization) improves how AI answer engines such as ChatGPT, Gemini, Perplexity and Google AI Overviews mention, describe and cite your brand. The two share foundations: crawlable pages, clear entities, authoritative links and content that answers questions directly.
How long does SEO take to show results?
Technical fixes can show impact within weeks of being recrawled. Content and authority work typically builds over three to six months, with compounding gains after that. We agree milestones and KPIs at the start of every engagement so progress is measurable from the first month.
How much do your SEO and GEO services cost?
Most engagements are monthly retainers scoped to your goals, market and the size of your website. Standalone audits and digital PR campaigns are available as fixed-fee projects. After the free audit call we send a written proposal with scope, deliverables and pricing, with no obligation.
Do you guarantee first-page rankings?
No. No agency controls search engine or AI model algorithms, and guaranteed rankings are a warning sign. We commit to a transparent plan, documented deliverables and reporting tied to traffic, leads and revenue.
Why choose a boutique SEO agency?
A boutique SEO agency works with fewer clients, so senior strategists stay hands-on in your account instead of handing it to junior staff. You get one integrated plan across technical SEO, link building and Generative Engine Optimization, and direct access to the people doing the work.
Who do you work with?
We work with a limited number of established brands, scale-ups and B2B companies in competitive markets where organic search and AI visibility have a direct impact on revenue.
Next step
Get your free SEO and AI visibility audit
Share your website and we will send you a digital report on your search performance and how AI assistants describe your brand, with your top priorities, within 3 business days.
Delivered within 3 business days · Digital report (PDF) · No obligation